(Continued from page 1) For chains that are going a more traditional route with fried-fish sandwiches and entrees for Lent, the important differentiators appear to be menu descriptions that highlight where the brands’ fish comes from. VIDEO Watch an ad for Culver's Northwoods Walleye Sandwich To wit, Wendy’s is promoting the Premium Fish Fillet at its 6,000-plus restaurants by calling out its “100-percent North Pacific Cod.” Culver’s, ...

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