What is in this article?:
- Restaurants ramp up Dine Out fundraising efforts
- Second helpings
Share Our Strength's Dine Out for No Kid Hungry campaign helps brands boosts business while combating childhood hunger.
Restaurant chains have proved themselves to be eager to continue their support for Share Our Strength and the charity’s Dine Out for No Kid Hungry campaign, and during the month of September many brands are reporting progress toward record fundraising goals.
Washington-based Share Our Strength raises awareness for childhood hunger, which affects one in five children in the United States, and has raised millions of dollars to support federal hunger prevention programs that provide school breakfasts and lunches and support food-insecure children after school and during the summers.
Restaurants are continuing their best practices in eliciting donations for Share Our Strength and coming up with new programs this year, said Cate Puzo, the organization’s senior manager of communications. She added that more restaurants this year have run donation programs for the entire month of September rather than only during the weeklong Dine Out for No Kid Hungry event taking place Sept. 16–21.
“We’re on track to blow last year’s fundraising record of $5.9 million out of the water,” she said, adding that nearly 9,000 restaurants have registered to participate this year.
In addition to supporting a charity so closely aligned with restaurants’ mission to serve food, brands also could benefit by making inroads with consumers who are highly attuned to corporate social responsibility, Chicago-based Technomic recently reported. The market research firm commented in a recent blog post that many Millennials in particular make restaurant choices based on corporate philanthropy and identify children’s well-being and ending hunger as important causes.
Technomic cited research that found 62 percent of Millennials — a demographic cohort that now represents 25 percent of adults in the United States — look for socially responsible restaurants when choosing where to dine out. Fifty-four percent of Millennials want to eat at a restaurant that gives back to its community through charity.
Children’s welfare was raised by 62 percent of Millennial respondents as a top concern, while alleviation of hunger was cited by 52 percent as an issue that concerns them.