What is in this article?:
- Restaurants ramp up Dine Out fundraising efforts
- Second helpings
Share Our Strength's Dine Out for No Kid Hungry campaign helps brands boosts business while combating childhood hunger.
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Pita Pit, a Coeur d’Alene, Idaho-based fast-casual chain of 300 stores, is rolling up its Dine Out for No Kid Hungry efforts this year into its first national cause-marketing campaign, offering a $1 bounce-back coupon for every $1 donated to Share Our Strength in September.
The chain hopes to raise $50,000 this year, and its “biggest win” so far has been its increase in franchisee participation, which has risen 40 percent over the number of stores that participated last year, said national marketing coordinator Ashley Babino.
“Our franchisees are so engaged across the board at their local levels, and being aligned nationally with this campaign is great,” she said.
Pita Pit is encouraging operators to do even more for the campaign if they would like to, and one franchisee in Ohio already has pledged to donate 100 percent of a day’s worth of profits to the campaign.
Other foodservice brands are collecting donations for Share Our Strength in return for bounce-back coupons or coupon booklets, including, Bruegger’s Bagels and , the latter of which is offering coupon booklets worth $9 of savings for a $3 donation.
Denny’s is also partnering with the American Egg Board to make an in-kind food donation for every purchase of its new Build Your Own Omelette limited-time offer. The egg farmers’ association will donate one egg to Share Our Strength for every purchase of a Denny’s omelette.
“We’re delighted to join forces with America’s egg farmers on such an important issue affecting children across the country,” John Miller, chief executive of Spartanburg, S.C.-based Denny’s, said in a statement. “Through our partnership, and the incredibly generous donations from the organization and our guests, we hope to raise greater awareness and relief for childhood hunger.”
Donations across the nation
Brands also are thanking their customers for participating in Dine Out for No Kid Hungry with free food and snacks for set amounts of donations.
Mellow Mushroom Pizza Bakers, for instance, rewards customers who donate $10 with a complimentary half hoagie, chips and soft drink, and guests who donate $25 or more receive a special commemorative T-shirt. The Atlanta-based chain also will donate $1 for every bruschetta appetizer ordered.
Dallas-based Corner Bakery is participating in Dine Out for No Kid Hungry for its sixth consecutive year, reprising its popular offer of a free Whoopie Cookie for every $1 donation. If guests give $5 to Share Our Strength they receive a booklet of coupons worth $25 in savings.
also has an escalating-rewards system for guests who choose to donate a little more to the campaign this year. For a $5 donation, guests receive a free appetizer, or they can donate $10 to receive a free bucket of snow crab or queen crab.
Joe’s Crab Shack, a division of Houston-based Ignite Restaurant Group, and casual-dining chain Ted’s Montana Grill also are two brands that are very proactive in keeping their guests apprised of their fundraising progress on their brand Facebook pages.
As of Sept. 7, Joe’s Crab Shack was more than a quarter of the way to its goal of providing 10 million meals to hungry children, or a $1 million donation. Share Our Strength’s campaign reports that a $1 in donation can support the delivery of up to 10 meals to children in need.
Atlanta-based Ted’s Montana Grill said that, as of Sept. 9, it had raised enough money to provide more than 650,000 meals, more than a quarter of its way to the brand’s goal of 2 million meals. The chain is pointing guests toward an online donation page with in-store marketing materials and is donating $1 from every sale of a $3 special combo of Ted’s Pickles, housemade chips and dip, and a Bar None Bison Slider.