Giving back gets engagement
(Continued from page 2) October usually tends to be a big month for restaurants’ cause marketing, particularly around fundraising for breast cancer research. Hungry Howie’s Pizza, based in Madison Heights, Mich., leveraged its “Love, Hope, Pizza” campaign to the largest weekly gain in Social 200 index scores for the month, at 60.8 percent, rising to 14.23 during the third week of October. The image shared on Facebook and Twitter that received the most ...
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