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Other brands, like Popeyes Louisiana Kitchen, grew their social engagement through old-fashioned menu item promotion, with standard food shots and ad copy translated to a Facebook post.
During the second week of October, Atlanta-based Popeyes grew its Social 200 score 25 percent to 22.51 with a post for its Dip’n Chick’n, a popular limited-time offering that returned Oct. 8. The post that announced the item’s comeback received more than 34,700 likes and more than 1,700 shares.
In the first week of the month, Saltgrass Steak House achieved even greater growth in its index score through the same tactic. The division of Houston-based Landry’s Inc. increased its Social 200 score 45.4 percent to 12.47, on the strength of four slick food shots for its menu items, including the Avocado Crab Stack, the Range Rattlers appetizer and Stuffed BBQ Shrimp Enbrochette, all to celebrate National Seafood Month.