(Continued from page 3) Other brands, like Popeyes Louisiana Kitchen, grew their social engagement through old-fashioned menu item promotion, with standard food shots and ad copy translated to a Facebook post. During the second week of October, Atlanta-based Popeyes grew its Social 200 score 25 percent to 22.51 with a post for its Dip’n Chick’n, a popular limited-time offering that returned Oct. 8. The post that announced the item’s comeback received more than ...

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