(Continued from page 3) Other brands, like Popeyes Louisiana Kitchen, grew their social engagement through old-fashioned menu item promotion, with standard food shots and ad copy translated to a Facebook post. During the second week of October, Atlanta-based Popeyes grew its Social 200 score 25 percent to 22.51 with a post for its Dip’n Chick’n, a popular limited-time offering that returned Oct. 8. The post that announced the item’s comeback received more than ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com