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Round Table Pizza
Weekly decrease: -19.62%
Overall score: 581

Chili’s Grill & Bar
Weekly decrease: -18.14%
Overall score: 805

Noodles & Company
Weekly decrease: -16.73%
Overall score: 795

Eat ‘n Park
Weekly decrease: -14.78%
Overall score: 602

Jimmy John’s
Weekly decrease: -11.76%
Overall score: 595

Round Table Pizza’s decrease of nearly 20 percent in the seven days that ended April 23 seems to stem from a falloff in owned and earned impressions. For the period, the Concord, Calif.-based chain had an impression score that ranked No. 122 out of the 200 brands in the study. While an Easter message on the brand’s Facebook page posted Friday, April 18, received 1,432 fan actions, including more than 900 comments, Round Table followed up with only one more Facebook post on Monday the 21, which received 222 total fan actions.

Sprinklr found that for the previous 30 days that ended at the close of business on Wednesday, April 23, Round Table’s active audience — which takes the number of people who like the brand on Facebook or follow it on Twitter and other platforms and then measures how many interact with Round Table by liking, sharing or commenting on content — fell 53 percent to about 2,400 people. That accounted for about 1.7 percent of the brand’s total audience of more than 137,000 people across Facebook, Twitter and other platforms.

The brand’s most engaging recent Facebook post occurred more than 30 days ago, on March 17, when a photo asking fans to spot a four-leaf clover on a pizza produced more than 3,700 fan actions, including more than 2,300 comments.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN