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3. Hungry Howie’s Pizza
Weekly percent change: +20.0%
Index score: 9.90

From a smaller base index score, Hungry Howie’s Pizza achieved a 20-percent gain last week through promotion of its new crust flavor on Facebook and Twitter. The Michigan-based brand rotates in a new crust flavor every month, and for June it will be Spicy Sesame. Hungry Howie’s encouraged fan actions by posting calls to action such as, “LIKE if you’ve tried this month’s flavored crust.”

4. Marie Callender’s
Weekly percent change: +17.9%
Index score: 5.00

Like Papa Murphy’s, family-dining chain Marie Callender’s sought new Facebook likes by requiring a thumbs-up to participate in its summer sweepstakes celebrating the brand’s 65th anniversary. The contest promotes a special birthday cake pie product and will award a $150 gift card to Amazon.com to the winner.

5. Elephant Bar
Weekly percent change: +15.4%
Index score: 4.45

Casual-dining chain Elephant Bar, another brand that gets more engagement from Facebook than Twitter, didn’t run any special contests, though it did have a few timely Facebook posts and tweets about a Father’s Day gift card promotion. Its gain in last week’s Social 200 index score came from positive reactions to steady posting about menu items, especially the new California Fruit Salad with Jumbo Prawns.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN