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Round Table Pizza, the Concord, Calif.-based pizza brand, had the largest weekly gain in its Social 200 score for the month of November, growing 78 percent to 9.31 during the third week of the month.

The post during the week that elicited more than 200 likes — a far bigger total than typical posts — was a side-by-side photo of a Round Table fan enjoying the pizza chains as a baby and as an adult. The photo was shared as a submission to Round Table’s “#PZADay Party” contest, which offered free pizza for a year to the winner.

This Tim Hortons post was shared more than 500 times on Facebook

Bubba Gump Shrimp, a division of Houston-based Landry’s Inc., also drove a large increase in its score the last week of November, rising 69.5 percent to 13.05 with a Facebook photo devoid of any food photography.

With more than 450 likes and nearly 90 shares, Bubba Gump’s post earned several times its average engagement for typical Facebook posts. Carrying the caption “Some food for thought,” the image was a branding poster that harkened back to the movie, “Forrest Gump,” which is the brand’s namesake. The poster said, “Mama always said, when you’re laughing out loud, you’re healing your soul.”

In the case of a much larger chain, Tim Hortons, the viral photo that earned more than 10,600 Facebook likes during the second week of November had a product shot of its coffee cups — but most of the 200-plus commenters were focused on the cute father and baby sharing the cup. The picture also was shared more than 500 times on Facebook.

Tim Hortons’ Social 200 index score rose 11.3 percent to 35.06.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN