Turning ordering into a game
Continued from page 2 Domino’s Pizza has two mobile apps: one game called “Pizza Hero” and an app that allows consumers to order a pizza and then track its progress from the oven to their doorstep using the “Domino’s Tracker.” “Pizza Hero” first debuted in November 2011. “That was more of an interactive pizza-making game specifically for iPad that was mostly an effort to simulate what it’s like to make a Domino’s ...
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