Turning ordering into a game
Continued from page 2 Domino’s Pizza has two mobile apps: one game called “Pizza Hero” and an app that allows consumers to order a pizza and then track its progress from the oven to their doorstep using the “Domino’s Tracker.” “Pizza Hero” first debuted in November 2011. “That was more of an interactive pizza-making game specifically for iPad that was mostly an effort to simulate what it’s like to make a Domino’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?