Leveraging location-based services
Continued from page 3 During the past year or so, 300,000 consumers have downloaded Krispy Kreme’s “Hot Light” app. The free app works by pinging customers when their local Krispy Kreme, or the store closest to them, has fresh doughnuts available. “For us, the ‘Hot Light’ app was exactly what our consumers wanted,” said Dwayne Chambers, chief marketing officer at the company. “They always want to know when the doughnuts are ...
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