Denny’s has fostered its relationship with seniors, Millennials and Hispanics by speaking their language, which is why the Spartanburg, S.C.-based brand launched the Denny’s Latino page on Facebook last month, vice president of marketing John Dillon said. The nearly 1,700-unit chain not only will interact with its Spanish-speaking guests through Denny’s Latino, but also will offer original and curated content meant to entertain and engage a Hispanic demographic that is ...
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Contact: Desiree Torres Desiree.Torres@penton.com