Musical megastar Beyoncé surprised and thrilled the world Saturday by suddenly releasing a new song and video, “Formation,” on YouTube. She then performed part of it the following day during the Super Bowl halftime show. The song was the talk of the nation — and of social media — and includes a mention of the casual-dining seafood chain Red Lobster. “It’s the sort of potential for gifted virality that I think every brand would love to have ...
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Contact: Desiree Torres Desiree.Torres@penton.com