Not quite a Yelp killer
Continued from page 1 Experts and operators have speculated that if users successfully find new restaurants in Graph Search, the tool could become competitive with other online services such as traditional search engines or Yelp.com. “Social Graph’s ability to use people-centered information rather than mere SEO terms engenders trust between Facebook users based on likes,” Jitendra Gupta, chief executive of mobile-loyalty firm Punchh, wrote in a recent blog post. ...
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Contact: Desiree Torres Desiree.Torres@penton.com