How restaurants can use Twitter's Vine app

Chili's, Red Mango offer tips

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Chili’s Grill & Bar's social media team

The social media team at Chili's Grill & Bar suggests having a purpose for the clip; using the looping feature to your advantage; and practicing before posting.

“Making a good video takes time, even if it is only six seconds,” said the Chili’s team in an email. “So, take your time to film properly, and in a way that represents your vision.”

Watch a Vine video from Chili's:

It's a #PlatinumPresidente kind of night! RT if you agree! vine.co/v/b11rEdU9ET0

— Chili's Grill & Bar(@Chilis) February 2, 2013

Dan Kim, founder and chief concept officer of Red Mango

Kim offers the following three tips for creating effective content on Vine:

• Be relevant and engaging. “The rules are no different than those we have in place for other media we publish,” Kim said. “The fact that it is only six seconds should not give us license to create and distribute boring or off-topic content; rather, it should inspire us to be as impactful as possible within a very short amount of time. Think of Vine as the Twitter for still and animated images.”

• Be creative. “Vine is an opportunity to do all sorts of creative things that are possible with time-lapse photography and stop motion animation,” Kim said. “Both the content you publish, and how creative it is, will determine the impact your clip will have on people.”

• Have fun. “Don't limit your content to things that are simply informative,” Kim said. “Try developing humorous content that involves your brand in relevant ways but is created solely for its entertainment value instead of its ability to communicate a marketing message. Our recent Vine clip shows a dancing hot chocolate cup, because, well, our hot chocolate cups like to dance!”

Watch a Vine video from Red Mango:

our magical hot chocolate even makes the cup dance! #redmango #food #dessert vine.co/v/bvPHg7TpnZd

— Red Mango SFSD (@RedMangoSFSD) February 12, 2013