Impressions count for a lot, or so it would seem among the biggest movers in the NRN Social 200 index for the week beginning Thursday, April 3, and ending at the close of business on Wednesday, April 9. Logan’s Roadhouse drove the study’s largest increase in its index score for the seven-day period because it led all brands in impression ratio. Jack in the Box lost ground in its index score because its impression ratio dragged down an otherwise solid performance in two other key ...

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