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“Mad X-Men: Don Draper’s Future Past” and “House of Thrones”

Though it achieved slightly fewer fan actions of 1,210 comments, up-votes and down-votes, Quiznos received more YouTube views than Wendy’s most popular video for the Tuscan Chicken on Ciabatta. Quiznos’ parody mash-up, “Mad X-Men: Don Draper’s Future Past” — combining the seventh season of TV’s “Mad Men” and the late-May release of “X-Men: Days of Future Past” — earned 1.65 million YouTube views.

A complementary video that received another 185,762 YouTube views was an interactive piece of content called “X-Men vs. Mad Men: Who Said It?”

The X-Men parodies followed Quiznos’ first viral-video success, “House of Thrones,” which mashed up popular TV shows “House of Cards” and “Game of Thrones” in late March and garnered more than 1.54 million YouTube views.

In both series, Quiznos focused almost exclusively on the humorous content and slipped in some of its food and packaging near the end of the videos. Like Burger King, Quiznos also had posted some of its TV commercials with a more straightforward pitch for a menu item to its YouTube page, but it received far less viewership. Its 15-second spot for Southern & Spicy Pulled Pork Subs to date has received fewer than 600 YouTube views.

The months of parody-video efforts for Quiznos have resulted in decent engagement metrics close to that for Burger King, Sprinklr found. The Denver-based sandwich brand’s active audience for the past 30 days was 27,100 people, or about 1.4 percent of its total audience of approximately 2 million people — the vast majority of whom have liked the chain’s Facebook page.

That active audience produced 2.2 million earned impressions, which was a 27.7-percent amplification on the engagement from Quiznos’ brand activity alone, Sprinklr found.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN