While claims that mass advertising is dead are greatly exaggerated, the growth of mobile marketing in restaurants is a story just beginning to be told. Chains as large as Starbucks and restaurant groups as small as a few units are realizing the advantages of marketing directly to customers through smartphone-based apps. In addition to messaging, some apps manage customer loyalty programs and geo-location, while others provide for payment and social media interaction between users and ...
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Contact: Desiree Torres Desiree.Torres@penton.com