Many restaurant companies jump into Breast Cancer Awareness Month every October to raise money for charities studying the disease, and marketers have found that the different fundraising programs create a positive cycle rather than a zero-sum competition. For instance, Denver-based Smashburger has chosen this October to roll out its first national cause-marketing program, benefiting Susan G. Komen for the Cure. The chain will donate 40 cents from every sale of its new Raspberry Sorbet ...
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Contact: Desiree Torres Desiree.Torres@penton.com