(Continued from page 1) To celebrate its 21st anniversary, Coralville, Iowa-based Pancheros invited its biggest fans to “generate content for us and with us, so we could celebrate with the people who brought us to 21 [years in operation],” said director of marketing Reid Travis. For its “How to Turn 21” video series, the 65-unit chain visited bars and local watering holes near its locations to interview brand fans, some of whom — actually, all of whom — ...

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