Welcome to the new NRN Social 200. Nation’s Restaurant News has re-launched its NRN Social 200 to better index — on a daily basis — the social media effectiveness of the restaurant industry’s largest brands. See below for a glossary of terms used in the index and rankings.
Segment. Segment categorizations are listed for each brand and are sortable to easily compare competitors. NRN uses standard industry categorizations such as Casual Dining, Limited Service/Burger and Bakery Café, among others.
Score. This column gives a quick look at how each brand is performing across the measures shown on this leaderboard. The score is "local" to this leaderboard, meaning that it is determined relative only to other brands included in the ranking.
Score = Max Score - Engagement Ratio Rank + Impressions Ratio Rank + Content Engagement Ratio Rank + 3 (so you don't lose points for being ranked first)
Max Score = Number of brands in leaderboard x 3 (number of measures in Score calculation)
1d. This number represents the percent change in a brand’s score over one day.
7d. This number represents the percent change in a brand’s score over seven days.
Engagement Ratio. This measurement shows what portion of the brand's audience has actively engaged with the brand over the past seven days. It includes all social activity, such as tweets, likes, comments, shares and @mentions.
Impressions Ratio. This measurement represents the awareness that has been generated for a brand over the past seven days based on the propagation of a brand's content through owned and earned media. Audience size is factored out of the measure so that brands don't rank high simply because of their existing follower base.
Content Engagement Ratio. This measurement represents the degree to which a brand's content is resonating with its audience. It’s found by calculating the average social actions per brand post based on the past seven days of activity. Audience size is factored out of the measure so that brands don't rank high simply because of their existing follower base.