Over the last few years, the world of social media has exploded. According to a recent article in Fast Company, 93 percent of marketers use it for business, and social media is now the No. 1 activity on the Web. Because of this, the opportunity for bars and restaurants to connect with their fans has increased exponentially. But for many operators, social media remains intimidating and foreign. While there are many businesses holding Facebook, Twitter, Instagram and Pinterest accounts, very ...

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