McDonald's announced its plan to move towards sustainable beef on its new web page.
McDonald’s Corp. says it will attempt to purchase “verified sustainable” beef for its restaurants by 2016, according to a new “Beef Sustainability” page on its website. Growing consumer demand for “responsibly raised” proteins, as well as an increasing number of restaurant chains making sustainably raised meats part of their positioning, could make McDonald’s planned transition difficult, especially given the amount of beef the Golden Arches ...
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