Marketing http://nrn.com/taxonomy/term/44078/more en CMO Perspectives: Arjun Sen of ZenMango http://nrn.com/advertising/cmo-perspectives-arjun-sen-zenmango <div class="field-deck"> Marketing consultant offers advice on reversing traffic declines, listening to customers </div> <div class="node-body article-body">Marketing consultant offers advice on reversing traffic declines, listening to customers</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/advertising/cmo-perspectives-arjun-sen-zenmango" target="_blank">read more</a></p> http://nrn.com/advertising/cmo-perspectives-arjun-sen-zenmango#comments Advertising CMO Perspectives Tue, 14 Apr 2015 19:48:00 +0000 130901 at http://nrn.com <p>Arjun Sen, co-founder and CEO of ZenMango</p> ZenMango How Red Lobster succeeds at social media http://nrn.com/social-media/how-red-lobster-succeeds-social-media <div class="node-body article-body">Senior VP of marketing Mark Gilley outlines how casual-dining brand tackles social</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/social-media/how-red-lobster-succeeds-social-media" target="_blank">read more</a></p> http://nrn.com/social-media/how-red-lobster-succeeds-social-media#comments Casual Dining Social Media Latest Headlines Red Lobster Mon, 13 Apr 2015 18:55:00 +0000 130761 at http://nrn.com <p>Mark Gilley, senior vice president of marketing</p> Red Lobster McDonald’s, TGI Fridays ads most effective in 1Q http://nrn.com/advertising/mcdonald-s-tgi-fridays-ads-most-effective-1q <div class="field-deck"> “Positivity” and mouth-watering food resonate with consumers, Ace Metrix says </div> <div class="node-body article-body">“Positivity” and mouth-watering food resonate with consumers, Ace Metrix says</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/advertising/mcdonald-s-tgi-fridays-ads-most-effective-1q" target="_blank">read more</a></p> http://nrn.com/advertising/mcdonald-s-tgi-fridays-ads-most-effective-1q#comments Advertising Corporate News Latest Headlines McDonald's TGI Fridays Thu, 09 Apr 2015 14:53:00 +0000 130491 at http://nrn.com Pizza Hut franchisee: ‘Flavors of Now’ relaunch yet to gain traction http://nrn.com/advertising/pizza-hut-franchisee-flavors-now-relaunch-yet-gain-traction <div class="field-deck"> NPC International executives remain bullish on expanded platform </div> <div class="node-body article-body">NPC International executives remain bullish on expanded platform</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/advertising/pizza-hut-franchisee-flavors-now-relaunch-yet-gain-traction" target="_blank">read more</a></p> http://nrn.com/advertising/pizza-hut-franchisee-flavors-now-relaunch-yet-gain-traction#comments Advertising Latest Headlines Quick Service Mon, 30 Mar 2015 19:54:00 +0000 129691 at http://nrn.com <p>New Pizza Hut logo launched in 2014 as part of the Flavors of Now relaunch</p> Pizza Hut CMO Perspectives: Jeff Carl of Taco Bueno http://nrn.com/fast-casual/cmo-perspectives-jeff-carl-taco-bueno <div class="field-deck"> Marketing executive discusses quick-service Tex-Mex brand’s repositioning </div> <div class="node-body article-body">Marketing executive discusses quick-service Tex-Mex brand’s repositioning</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/fast-casual/cmo-perspectives-jeff-carl-taco-bueno" target="_blank">read more</a></p> http://nrn.com/fast-casual/cmo-perspectives-jeff-carl-taco-bueno#comments CMO Perspectives Fast Casual Thu, 26 Mar 2015 21:10:00 +0000 129521 at http://nrn.com <p>Jeff Carl</p> Taco Bueno Restaurants Starbucks ends ‘Race Together’ cup campaign http://nrn.com/advertising/starbucks-ends-race-together-cup-campaign <div class="field-deck"> Coffeehouse chain pledges to continue larger discussion on race relations </div> <div class="node-body article-body">Coffeehouse chain pledges to continue larger discussion on race relations</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/advertising/starbucks-ends-race-together-cup-campaign" target="_blank">read more</a></p> http://nrn.com/advertising/starbucks-ends-race-together-cup-campaign#comments Advertising Latest Headlines Quick Service Starbucks Coffee Mon, 23 Mar 2015 18:32:00 +0000 129221 at http://nrn.com <p>Starbucks&nbsp;baristas were told they could stop writing &ldquo;Race Together&rdquo; or placing stickers on coffee cups, which was meant to encourage conversations about race.</p> Photo: Starbucks Restaurant Marketing Watch: Starbucks hits nerve with Race Together campaign http://nrn.com/marketing/restaurant-marketing-watch-starbucks-hits-nerve-race-together-campaign <div class="field-deck"> Attempt to address racial inequality is both pilloried and praised </div> <div class="node-body article-body">Attempt to address racial inequality is both pilloried and praised</div> <div class="field-content-focus"> <span>Content Classification:&nbsp;</span> Curated </div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/marketing/restaurant-marketing-watch-starbucks-hits-nerve-race-together-campaign" target="_blank">read more</a></p> http://nrn.com/marketing/restaurant-marketing-watch-starbucks-hits-nerve-race-together-campaign#comments Marketing Starbucks Coffee Thu, 19 Mar 2015 21:17:00 +0000 129101 at http://nrn.com CMO Perspectives: Karin Silk of Rubio's http://nrn.com/cmo-perspectives/cmo-perspectives-karin-silk-rubios <div class="node-body article-body">Rubio's senior VP of marketing talks loyalty, customer relationships and more</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/cmo-perspectives/cmo-perspectives-karin-silk-rubios" target="_blank">read more</a></p> http://nrn.com/cmo-perspectives/cmo-perspectives-karin-silk-rubios#comments CMO Perspectives Fast Casual Tue, 17 Mar 2015 16:00:00 +0000 128551 at http://nrn.com <p>Karin Silk, senior VP of marketing, Rubio&rsquo;s</p> McDonald's targets Millennials at SXSW http://nrn.com/marketing/mcdonalds-targets-millennials-sxsw <div class="node-body gallery-body">Operator looks to boost its credibility with younger consumers at annual festival</div> <div class="field-interstitial-ads-frequency"> <span>Interstitial Ads Frequency:&nbsp;</span> -1 </div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/marketing/mcdonalds-targets-millennials-sxsw" target="_blank">read more</a></p> http://nrn.com/marketing/mcdonalds-targets-millennials-sxsw#comments Marketing Quick Service McDonald's Mon, 16 Mar 2015 19:08:00 +0000 128691 at http://nrn.com Burger King reprises Chicken Fries http://nrn.com/burger-king/burger-king-reprises-chicken-fries <div class="field-deck"> Hen named “Random Gloria” supports campaign for limited-time item </div> <div class="node-body article-body">Hen named “Random Gloria” supports campaign for limited-time item</div> <div class="og_rss_groups"></div><p><a href="http://nrn.com/burger-king/burger-king-reprises-chicken-fries" target="_blank">read more</a></p> http://nrn.com/burger-king/burger-king-reprises-chicken-fries#comments Advertising Latest Headlines Food Trends Quick Service Burger King Mon, 16 Mar 2015 17:20:00 +0000 128651 at http://nrn.com