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Marketing
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May 13, 2013
Article
Nancy Kruse, Bret Thorn discuss online etiquette
1
The menu experts say the social media war between customers and operators has gone too far...
More
May 10, 2013
Article
Restaurant industry heavyweights talk growth for 2013
Darden, Yum, Chipotle and more reveal plans at Baird Growth Stock Conference...
More
May 10, 2013
Article
Restaurants expect strong Mother’s Day
The occasion is the biggest dining-out event of the year...
More
May 9, 2013
Article
Leading restaurant marketers share strategies
New monthly feature explores ever-changing marketing landscape for restaurants...
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May 9, 2013
Article
Starbucks expands K-Cup deal with Green Mountain
CEO Howard Schultz calls new agreement a ‘win-win-win’...
More
May 9, 2013
Article
CMO Perspectives: Ignite's Robin Ahearn
Marketing leader discusses integrating newly acquired Romano’s Macaroni Grill...
More
May 2, 2013
Article
Taco Bell may roll out $1 Cravings menu nationwide
Chain looks to redefine value with the revamped low-price menu...
More
May 2, 2013
Article
Dairy Queen introduces light smoothies
Orange Julius Light Smoothies are available across North American units...
More
Apr. 29, 2013
Article
All in: Leveraging the dual branding power of restaurants and sports
The loyalty of American sports fans creates a perfect opportunity for restaurants to partner with athletes, teams and leagues...
More
Apr. 29, 2013
Article
R&D tips for creating a successful product launch
Menu research and development experts from chains like Culver's offer product rollout best practices...
More
Apr. 29, 2013
Article
KFC bets on boneless chicken
Executives say supportive franchisees and product promotions will help the new item sell....
More
Apr. 26, 2013
Article
Starbucks looks to loyalty, retail products for growth
Company to expand consumer packaged goods business internationally...
More
Apr. 23, 2013
Article
Smoothie King campaign targets consumers 40 and older
Health-oriented 40 Years Strong campaign features Facebook contest...
More
Apr. 22, 2013
Article
The new QSR value menu
1
Recent moves at Wendy's, Arby's and Dairy Queen signal shifts in value strategies...
More
Apr. 17, 2013
Article
Restaurant social media experts talk strategy
NRN held a Tweet chat with the industry's leading social media directors...
More
Apr. 15, 2013
Article
Social media guru Rick Wion discusses his approach at McDonald's
McDonald's director of social media discusses evaluating a campaign's performance and the evolution of the digital space...
More
Apr. 15, 2013
Article
A&W spokes-bear Rooty discusses his approach to social media
The chain's mascot and his handler Liz Bazner explain their unique social media methods...
More
Apr. 15, 2013
Article
Jill McFarland of Applebee's on effective social media initiatives
The senior manager of digital and social media on successfully engaging with guests using social platforms....
More
Apr. 15, 2013
Article
Caroline Masullo discusses Pizza Hut's digital presence
The director of digital and social marketing for Pizza Hut on the innovative interview process for its new "manager of digital greatness"...
More
Apr. 15, 2013
Article
Taco Bell's Tressie Lieberman talks social strategy
Taco Bell's director of digital and social discusses using social media to connect with communities....
More
Apr. 15, 2013
Article
Timeline: Major milestones in social media
NRN explores milestones in social media, from the founding of Facebook to McDonald's sponsorship of MySpace and Taco Bell's Pinterest moves...
More
Apr. 15, 2013
Article
McDonald’s, Wendy’s improve health perception
Chains’ YouGov BrandIndex scores rise with debuts of McWrap, Flatbread Grilled Chicken...
More
Apr. 15, 2013
Article
Expert tips for navigating the changing social media landscape
Social media specialists weigh in on how best to deploy resources in the digital space...
More
Apr. 15, 2013
Article
Chains get closer to consumers with integrated social, local mobile platforms
Restaurants are taking their marketing to the next level with SoLoMo platforms...
More
Apr. 12, 2013
Article
NRN to host Tweet chat on social media strategies
The industry's leading social media managers will discuss best practices on April 17...
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Latest Headlines
May 24, 2013
Article
CiCi's Pizza expands with franchise investment program
NRN discusses the program with VP of real estate and franchise development Thomas McCord...
More
May 24, 2013
Article
Menu Tracker: New items from McDonald’s, Burger King
Applebee’s, Caribou Coffee, First Watch, Cheddar’s Casual Café, Qdoba also introduce new menu items...
More
May 23, 2013
Article
McDonald's defends practices at shareholder meeting
Activist stakeholders call for reports on compensation, nutrition and human rights...
More
May 23, 2013
Article
Protesters rally at McDonald's, Wendy's shareholder meetings
Labor groups called on chains to improve wages, working conditions...
More
May 23, 2013
Article
Denny’s adds new coffee drinks to summer menu
Red, White and Blue Plate Specials menu also includes new food, beverage options...
More
May 23, 2013
Article
Noodles & Company files for $75M IPO
Company is first in restaurant space to publicly file for initial public offering this year...
More
May 23, 2013
Article
Coach Rick Pitino to give MUFSO 2013 keynote
Louisville Cardinals basketball coach to speak on leadership, success...
More
May 22, 2013
Article
Fatburger to enter India
Menus in the new market for the brand will not include beef...
More
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