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Marketing
> More in Marketing
More in Marketing
May 9, 2013
Article
Starbucks expands K-Cup deal with Green Mountain
CEO Howard Schultz calls new agreement a ‘win-win-win’...
More
May 9, 2013
Article
CMO Perspectives: Ignite's Robin Ahearn
Marketing leader discusses integrating newly acquired Romano’s Macaroni Grill...
More
May 2, 2013
Article
Taco Bell may roll out $1 Cravings menu nationwide
Chain looks to redefine value with the revamped low-price menu...
More
May 2, 2013
Article
Dairy Queen introduces light smoothies
Orange Julius Light Smoothies are available across North American units...
More
Apr. 29, 2013
Article
All in: Leveraging the dual branding power of restaurants and sports
The loyalty of American sports fans creates a perfect opportunity for restaurants to partner with athletes, teams and leagues...
More
Apr. 29, 2013
Article
R&D tips for creating a successful product launch
Menu research and development experts from chains like Culver's offer product rollout best practices...
More
Apr. 29, 2013
Article
KFC bets on boneless chicken
Executives say supportive franchisees and product promotions will help the new item sell....
More
Apr. 26, 2013
Article
Starbucks looks to loyalty, retail products for growth
Company to expand consumer packaged goods business internationally...
More
Apr. 23, 2013
Article
Smoothie King campaign targets consumers 40 and older
Health-oriented 40 Years Strong campaign features Facebook contest...
More
Apr. 22, 2013
Article
The new QSR value menu
1
Recent moves at Wendy's, Arby's and Dairy Queen signal shifts in value strategies...
More
Apr. 17, 2013
Article
Restaurant social media experts talk strategy
NRN held a Tweet chat with the industry's leading social media directors...
More
Apr. 15, 2013
Article
Social media guru Rick Wion discusses his approach at McDonald's
McDonald's director of social media discusses evaluating a campaign's performance and the evolution of the digital space...
More
Apr. 15, 2013
Article
A&W spokes-bear Rooty discusses his approach to social media
The chain's mascot and his handler Liz Bazner explain their unique social media methods...
More
Apr. 15, 2013
Article
Jill McFarland of Applebee's on effective social media initiatives
The senior manager of digital and social media on successfully engaging with guests using social platforms....
More
Apr. 15, 2013
Article
Caroline Masullo discusses Pizza Hut's digital presence
The director of digital and social marketing for Pizza Hut on the innovative interview process for its new "manager of digital greatness"...
More
Apr. 15, 2013
Article
Taco Bell's Tressie Lieberman talks social strategy
Taco Bell's director of digital and social discusses using social media to connect with communities....
More
Apr. 15, 2013
Article
Timeline: Major milestones in social media
NRN explores milestones in social media, from the founding of Facebook to McDonald's sponsorship of MySpace and Taco Bell's Pinterest moves...
More
Apr. 15, 2013
Article
McDonald’s, Wendy’s improve health perception
Chains’ YouGov BrandIndex scores rise with debuts of McWrap, Flatbread Grilled Chicken...
More
Apr. 15, 2013
Article
Expert tips for navigating the changing social media landscape
Social media specialists weigh in on how best to deploy resources in the digital space...
More
Apr. 15, 2013
Article
Chains get closer to consumers with integrated social, local mobile platforms
Restaurants are taking their marketing to the next level with SoLoMo platforms...
More
Apr. 12, 2013
Article
NRN to host Tweet chat on social media strategies
The industry's leading social media managers will discuss best practices on April 17...
More
Apr. 10, 2013
Article
Study: Applebee’s leads 1Q Facebook engagement
Restaurants are succeeding with brand-specific content, Expion finds...
More
Apr. 10, 2013
Article
Newk's rolls out rebranding initiative
The fast-casual chain is now known as Newk's Eatery and has a new logo...
More
Apr. 9, 2013
Article
Chili's begins marketing pizza nationwide
The casual-dining chain will also debut a new flatbread platform in May...
More
Apr. 5, 2013
Article
Chuck E. Cheese’s introduces mobile app
The “Say Cheese!” app features augmented reality technology...
More
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Latest Headlines
May 17, 2013
Article
Chef Jet Tila launches Kuma ‘snow cream’ concept
Los Angeles chef/owner aims to re-create success of the Pinkberry chain...
More
May 17, 2013
Article
How restaurant chains handle viral speculation
PR expert says the best tactic could be to “let it ride”...
More
May 17, 2013
Article
Outback to debut steak flights
The chain revealed the new menu item on Google Hangout...
More
May 17, 2013
Article
Qdoba same-store sales decline in 2Q
The brand weighed down performance for Jack in the Box Inc....
More
May 16, 2013
Article
Chipotle to expand tofu test to all California units
Sofritas, a vegetarian protein, will be available throughout the state in June...
More
May 16, 2013
Article
Golden Corral to add smaller units
Executives say the scaled-down model has proven to work for the buffet chain...
More
May 16, 2013
Article
How McRib comparisons may impact BK Rib's success
Industry watchers weigh in on the buzz about Burger King's new offering...
More
May 15, 2013
Article
Popeyes tests breakfast in single market
Louisiana’s Best Breakfast platform available at one North Carolina unit...
More
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