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Brands are using fan-created advertising to boost consumer engagement and gain access to new marketing content...More

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The quick-service chains aim to differentiate with Philly cheese steak, potato skins...More

A look at international on-air advertising strategies from McDonald's, Johnny Rockets, others...More

The quick-service brand partners with two bands fror for a crowd-sourced documentary film...More

Pizza chain continues to emphasize quality, not price, to differentiate itself from competitors...More