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Marketing
> More in Marketing
More in Marketing
Mar. 12, 2013
Article
3 tactics for creating effective restaurant apps
Quick-service brands go beyond simple ordering for mobile applications...
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Mar. 12, 2013
Article
Caribou Coffee returns to TV advertising
The coffeehouse chain’s campaign is part of a systemwide brand refresh...
More
Mar. 12, 2013
Article
Denny's reprises Baconalia promotion
New menu items and marketing moves will accompany the second rollout of the popular LTO...
More
Mar. 11, 2013
Article
Having Words With: Matthew Corrin
Freshii founder and chief executive on his "Undercover Boss Canada" appearance and the future of the fast-casual segment...
More
Mar. 11, 2013
Article
Diversify restaurant holdings for long-term success
Marketer Laura Ries discusses the fast-casual segment and the potential benefits of launching a new brand...
More
Mar. 11, 2013
Article
Chains boost use of crowd-sourced ads
Brands are using fan-created advertising to boost consumer engagement and gain access to new marketing content...
More
Mar. 11, 2013
Article
Experts weigh in on effective employee social media policies
Experts say employee education and corporate social media policies are essential to protecting brands...
More
Mar. 8, 2013
Article
Krispy Kreme offers free doughnuts for daylight saving
“Lose An Hour, Gain A Doughnut!” promotion aims to bring brand to top of consumers' minds...
More
Mar. 7, 2013
Article
Taco Bell responds to Cool Ranch taco tumult
The chain keeps the conversation going on social media...
More
Mar. 7, 2013
Article
Arby’s targets ‘modern day traditionalists’
The group of loyal consumers contributes to two-thirds of the company’s traffic...
More
Mar. 6, 2013
Article
Pizza Hut to search for digital marketing manager at SXSW
Brand’s 140-second interview format to combine elevator pitch, Twitter-like expediency...
More
Mar. 6, 2013
Article
Moe’s Southwest Grill readies first national ad campaign
Two new TV commercials tout the fast-casual chain’s customizable menu...
More
Mar. 5, 2013
Article
Cool Ranch Doritos Locos Tacos debut a day early
The latest version of the item will be available Wednesday to Taco Bell's social media fans...
More
Mar. 5, 2013
Article
Casual dining inspires new menu items at Checkers, Rally's
The quick-service chains aim to differentiate with Philly cheese steak, potato skins...
More
Mar. 5, 2013
Article
McDonald's takes No. 1 spot in 4Q Restaurant Social Media Index
Starbucks had held the top spot since the quarterly ranking began...
More
Mar. 4, 2013
Article
Restaurants bring TV branding abroad
A look at international on-air advertising strategies from McDonald's, Johnny Rockets, others...
More
Mar. 4, 2013
Article
Top 100 social media brands in 2012 4Q
The newest Restaurant Social Media Index Top 100 ranking shows some shakeups from the fourth quarter of 2012...
More
Mar. 1, 2013
Article
Taco Bell leverages crowd sourcing, SXSW for promotion
The quick-service brand partners with two bands fror for a crowd-sourced documentary film...
More
Feb. 27, 2013
Article
DineEquity 'maniacally' focused on sales, traffic turnaround
Company to strengthen value messaging at IHOP, menu quality at Applebee's...
More
Feb. 27, 2013
Article
Papa John’s competes for ‘cautious’ consumers
Pizza chain continues to emphasize quality, not price, to differentiate itself from competitors...
More
Feb. 27, 2013
Article
Auntie Anne’s and Cinnabon try co-branded units
The concepts share menus and employees at new Auntie Anne’s Cinnabon Café...
More
Feb. 26, 2013
Article
Cracker Barrel: Marketing, menu moves drove 2Q sales
Company will continue to market value and introduce new menu items...
More
Feb. 25, 2013
Article
Yum China overhauls supply chain, marketing
Company emphasizes food safety after concern over chicken supply causes sales decline...
More
Feb. 25, 2013
Article
Microblogging gets animated with Twitter's Vine app
Ron Ruggless on the marketing potential of the new Vine video app...
More
Feb. 22, 2013
Article
Chuck E. Cheese's boosts marketing budget
Parent company CEC Entertainment aims to counter slipping sales...
More
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Latest Headlines
May 17, 2013
Article
Chef Jet Tila launches Kuma ‘snow cream’ concept
Los Angeles chef/owner aims to re-create success of the Pinkberry chain...
More
May 17, 2013
Article
How restaurant chains handle viral speculation
PR expert says the best tactic could be to “let it ride”...
More
May 17, 2013
Article
Outback to debut steak flights
The chain revealed the new menu item on Google Hangout...
More
May 17, 2013
Article
Qdoba same-store sales decline in 2Q
The brand weighed down performance for Jack in the Box Inc....
More
May 16, 2013
Article
Chipotle to expand tofu test to all California units
Sofritas, a vegetarian protein, will be available throughout the state in June...
More
May 16, 2013
Article
Golden Corral to add smaller units
Executives say the scaled-down model has proven to work for the buffet chain...
More
May 16, 2013
Article
How McRib comparisons may impact BK Rib's success
Industry watchers weigh in on the buzz about Burger King's new offering...
More
May 15, 2013
Article
Popeyes tests breakfast in single market
Louisiana’s Best Breakfast platform available at one North Carolina unit...
More
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