Sonic Drive-In

Sonic exploring loyalty program, new ads

Tue, 26 Mar 2013 21:09:00 +0000

The quick-service operator is looking into more ways to boost traffic and maintain profit margins

Mon, 25 Mar 2013 21:15:00 +0000

Company points to national marketing, product pipeline

Tue, 19 Mar 2013 19:57:00 +0000

Drive-in chain executives discuss new developments at the Bank of America Consumer and Retail Conference

Thu, 24 Jan 2013 23:11:00 +0000

The resignation will be effective on March 31

Fri, 04 Jan 2013 21:09:00 +0000

Company will continue to ramp up product pipeline for all dayparts

Sonic Corp. executives say new menu items like its grilled cheese sandwiches helped drive profits in the first quarter

Fri, 02 Nov 2012 18:59:00 +0000

The chain joins a variety of quick-service restaurants that have beefed up their "premium" chicken offerings this fall

Sonic Corp., known for its drive-in burgers and hot dogs, said Friday it has upgraded and expanded its chicken sandwich offerings.

Thu, 21 Jun 2012 06:35:00 +0000

Ron Ruggless

The company also reported an increase in same-store sales for the quarter

Systemwide same-store sales increased 2.8 percent

Mon, 18 Jun 2012 17:50:00 +0000

Ron Ruggless

New items include a Guacamole Dog

Tue, 05 Jun 2012 05:46:00 +0000

Ron Ruggless

Brand estimated that sales rose 2.8 percent

Fri, 11 May 2012 06:58:00 +0000

Alan J. Liddle

The head of a Sonic franchise in Phoenix speaks about the group’s successful Groupon test and online order implementation

A Sonic franchise head discusses the developments