More in Social media

Bruegger’s Bagels, which has 295 bakery cafes, has turned to specialists in digital marketing and social media to take its online message even further....More

Social media has forever changed the way restaurant guests find and share information....More

About a month after launching a revamped website, Cousins Subs saw a 10-percent increase in 
Facebook fans and Twitter followers....More

Cause marketing not only affects a restaurant’s reputation in a positive way, but it also makes strong business sense as a way to focus a brand’s social-media strategy and to engage with staff and customers, according to a webinar promoting Share Our Strength’s Great American Dine Out.
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Restaurant chains hoping to capitalize on the “social” aspect of social media need to target the right interactions online and avoid doing too much, said two marketing executives during “The Rules of Customer Engagement: Using Social Media to Leverage Brand Advocates,” a webinar presented by Empathica....More

Seven or eight years ago, even the restaurant industry’s most prescient thinkers and executives couldn’t have envisioned one of McDonald’s latest personnel moves — the hiring in mid-April of Rick Wion as director of social media. 
 But then, seven or eight years ago, there was no Facebook or YouTube either. 
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DALLAS Employing a variety of social media, the 105-unit Which Wich sandwich chain earlier this......More

Many of the technologies that will be most meaningful to foodservice operators in the months ahead are transformational in nature and will reshape the way they deal with guests and employees, speakers told attendees at the recent 15th Annual FSTEC conference and showcase held in Long Beach, Calif. Among the messages operator presenters and experts from Forrester Research shared with hundreds of foodservice technology professionals Feb. 21-24 at the Long Beach Conventional & Entertainment Center:...More

LONG BEACH Calif. As more than 700 foodservice executives began to gather for FSTEC, the......More

Social-media outlets, such as Facebook and Twitter, are changing the rules of business, said participants......More

DALLAS A crisis is a terrible thing to waste. That was the motto of......More

Everyone seems flummoxed by Twitter. While I don’t profess to understand the psychology behind it,......More