(Continued from page 1) 1. Do you develop the application in-house or seek an outside vendor? Irving, Calif.-based Taco Bell developed its own “Live Más” platform rather than opting for off-the-shelf solutions, which could have been a quicker way to bring mobile ordering to fruition. Customers at the 5,300 U.S. units can customize menu selections, and the app offers “smart upsell” opportunities, suggesting a drink or dessert if the user hasn’t ordered ...

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