BJ’s Restaurants Inc. officially launched a mobile ordering and payment app that’s designed to speed the dining process for time-starved guests and steal back traffic lost to fast-casual competitors. Earlier this year, BJ’s chief executive Greg Trojan said the 151-unit chain would join other casual-dining concepts in tapping new technologies to give guests more control over the dining experience. BJ’s, however, took a different tack than Applebee’s, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com