Online-ordering pioneer Pizza Hut has fallen behind its category competitors in digital platforms, especially in marketing, and is working to catch up, according to executives from the brand’s largest franchisee, NPC International Inc. Overland Park, Kan.-based NPC, which owns and operates 1,263 Pizza Hut locations and 91 Wendy’s units, cited the digital deficit as it reported that its profit fell sharply in the April 1-ended first quarter. NPC reported a 77.7-percent ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.