Online-ordering pioneer Pizza Hut has fallen behind its category competitors in digital platforms, especially in marketing, and is working to catch up, according to executives from the brand’s largest franchisee, NPC International Inc. Overland Park, Kan.-based NPC, which owns and operates 1,263 Pizza Hut locations and 91 Wendy’s units, cited the digital deficit as it reported that its profit fell sharply in the April 1-ended first quarter. NPC reported a 77.7-percent ...
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Contact: Desiree Torres Desiree.Torres@penton.com