The pace to go mobile is accelerating — especially among national limited-service restaurant brands. In recent weeks, Taco Bell, Wendy’s, Burger King, Starbucks and Panera have either announced their mobile intentions, or debuted mobile payments or ordering initiatives. “Mobile is the biggest shift in QSR since the drive-thru,” Jeff Jenkins, mobile lead for Taco Bell, told Nation’s Restaurant News in February. “If you can get 10 million people to ...
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Contact: Desiree Torres Desiree.Torres@penton.com