Taco Bell is preparing to roll out mobile ordering nationwide later this year, a move that will likely fuel a trend expected to shake up the quick-service world. The Irvine, Calif.-based quick-service chain began developing an app that allows guests to order ahead using smartphones about two and a half years ago, and recently has conducted a controlled beta test in five units in Orange County. Within a few weeks, the test will be opened up to select consumers to work out operational ...
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Contact: Desiree Torres Desiree.Torres@penton.com