Customizing the mobile experience
(Continued from page 1) In the spirit of its marketing theme “Live Más,” Taco Bell opted to develop its own system specific to the brand instead of using one of a growing number of “off-the-shelf solutions,” which could’ve been a quicker way to bring mobile ordering to fruition, Jenkins noted. “Living Más is all about doing things differently,” he said. “One brand will be extraordinary, while everyone else is ordinary. We asked, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Questions about your account or how to access content?