(Continued from page 1) In the spirit of its marketing theme “Live Más,” Taco Bell opted to develop its own system specific to the brand instead of using one of a growing number of “off-the-shelf solutions,” which could’ve been a quicker way to bring mobile ordering to fruition, Jenkins noted. “Living Más is all about doing things differently,” he said. “One brand will be extraordinary, while everyone else is ordinary. We asked, ...

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