(Continued from page 2) • Digital menu and marketing boards designed around the one-to-many presentation principle will be replaced in some quick-service and fast-casual restaurants, or augmented in others, by systems that customize food images, information and incentives based on consumers’ preferences, Burrus said. These unique messages will be streamed to the smartphone screens of anyone who, on entering the establishment, downloads its proprietary mobile app. • ...
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Contact: Desiree Torres Desiree.Torres@penton.com