Baskin-Robbins

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Known around the globe for its iconic “31 flavors” logo, the Baskin-Robbins ice cream chain has more than 2,400 U.S. locations, plus thousands of additional units in more than 50 countries. The brand got its start in 1946 in Glendale, Calif., when founders Burton Baskin and Irvine Robbins merged their ice cream ventures. Over the years the chain expanded its menu with such items as ice cream cakes and signature iced beverages. Owned by publicly held Dunkin’ Brands Group Inc., based in Canton, Mass. (Ticker: DNKN), Baskin-Robbins saw U.S. systemwide sales of $509.5 million for the year ended Dec. 2012.

Chain Snapshot

Segment: Beverage-snack

Headquarters: Canton, Mass.

CEO: Nigel Travis

Financial Data

Systemwide Sales: $509.5 million (U.S., FY 2012)

Total Units: 2,463
(U.S., FY 2012)

Sales Per Unit: $207,100 (Estimated, FY 2012)

Source: NRN Top 100 report


 

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