Chuck E. Cheese’s is a family-dining and arcade chain based in Irving, Texas. The brand, which is owned by publicly traded CEC Entertainment Inc. [Ticker: CEC], most recently revamped its mascot and introduced gluten-free items to its menu. At the end of 2011, Chuck E. Cheese’s had 529 U.S. locations and did $406.8 million in U.S. systemwide sales.