Friendly's Ice Cream


After emerging from Chapter 11 bankruptcy protection in 2012, the Wilbraham, Mass.-based family dining company embarked on a repositioning effort that calls for a new focus on its core menu products — burgers, melts, fried fish, French fries and shakes. Owned by Sun Capital Partners Inc., the 78-year-old chain generated U.S. systemwide sales of $451.2 million for the year ended Dec. 2012 — which does not include its retail ice cream division. The chain closed out the year with 365 units, largely in the northeastern United States.

Chain Snapshot

Segment: Family-dining

Headquarters: Wilbraham, Mass.

CEO: John M. Maguire

Financial Data

Systemwide Sales: $451.2 million (U.S., FY 2012)

Total Units: 365
(U.S., FY 2012)

Sales Per Unit: $1.2 million (Estimated, FY 2012)

Source: NRN Top 100 report


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