Krispy Kreme Doughnuts

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Krispy Kreme Doughnuts has more than 230 locations in the U.S. Although its core product is donuts, the North Carolina-based company has been adding more lighter-fare options in recent years and has expanded its coffee offerings in an effort to court consumers.

Chain Snapshot

Segment: Beverage-snack

Headquarters: Winston-Salem, N.C.

CEO: James Morgan

Financial Data

Systemwide Sales: $569.4 million (U.S., FY 2012)

Total Units: 239
(U.S., FY 2012)

Sales Per Unit: $2.4 million (Estimated, FY 2012)

Source: NRN Top 100 report


 

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