Little Caesars Pizza

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Little CaesarsLittle Caesars Pizza was founded in 1959 by Michael Illitch, who also owns the Detroit Tigers and Detroit Red Wings. The chain was known for years for its “Pizza! Pizza!” tagline, which it reprised in 2012 with a new ad campaign to promote its signature $5 Hot-N-Ready pizza. The company has more than 3,600 locations in the United States.

Chain Snapshot

Segment: Pizza

Headquarters: Detroit

CEO: Christopher Illitch

Financial Data

Systemwide Sales: $2.90 billion (U.S., FY 2012)

Total Units: 3,673 (U.S., FY 2012)

Sales Per Unit: $813,700 (Estimated, FY 2012)

Source: NRN Top 100 report
 

 

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