Taco Bell

Taco Bell

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Irvine, Calif.-based Taco Bell Corp. is a subsidiary of Yum! Brands Inc. (NYSE: YUM), along with sister brands KFC and Pizza Hut. Founded in 1962, Taco Bell has grown to about 5,700 locations and is the nation’s largest Mexican-inspired quick service chain.

May 14, 2013

Article

Taco Bell promotes Brian Niccol to president

Chris Brandt will replace Niccol as chief marketing officer...More
May 13, 2013

Article

Taco Bell tests waffle taco

New breakfast item available in at least one Southern California unit...More
May 2, 2013

Article

Taco Bell may roll out $1 Cravings menu nationwide

Chain looks to redefine value with the revamped low-price menu...More
Apr. 29, 2013

Article

MenuMasters 2013: Taco Bell

Record-breaking Doritos Locos Tacos breathe new life into the quick-service chain...More
Apr. 29, 2013

Article

MenuMasters Awards salute culinary creativity

Editor-in-chief Sarah E. Lockyer discusses the MenuMasters Award recipients and the rest of the April 29, 2013, issue of NRN....More
Apr. 15, 2013

Article

Taco Bell's Tressie Lieberman talks social strategy

Taco Bell's director of digital and social discusses using social media to connect with communities....More
Apr. 15, 2013

Article

Timeline: Major milestones in social media

NRN explores milestones in social media, from the founding of Facebook to McDonald's sponsorship of MySpace and Taco Bell's Pinterest moves...More
Apr. 15, 2013

Article

Successful start-ups keep a narrow focus

Marketer Laura Ries offers thoughts on the merits of keeping a restaurant menu simple in the early days of the business...More
Apr. 11, 2013

Article

Taco Bell aims to improve nutrition by 2020

Details of the chain's plan to make offerings more healthful remain unclear...More
Apr. 4, 2013

Article

Taco Bell aims to double domestic sales 1

Menu innovation key to growth, CEO Greg Creed says at conference...More

Taco Bell promotes Brian Niccol to president

Taco Bell tests waffle taco

Taco Bell may roll out $1 Cravings menu nationwide

MenuMasters 2013: Taco Bell

MenuMasters Awards salute culinary creativity

Taco Bell's Tressie Lieberman talks social strategy

Timeline: Major milestones in social media

Successful start-ups keep a narrow focus

Taco Bell aims to improve nutrition by 2020

Taco Bell aims to double domestic sales 1

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