Wendy's

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Wendy’s was a quick-service pioneer for integrating into the segment food beyond burgers and French fries, such as salads, chicken sandwiches, chili and its iconic dessert, the Frosty. The brand advertises its product quality as a differentiator, as it has since longtime spokesman, the late Dave Thomas, who founded the company in 1969.

Chain Snapshot

Segment: Quick-service

Headquarters: Dublin, Ohio

CEO: Emil Brolick

Financial Data

Systemwide Sales: $8.2 billion (U.S., FY 2012)

Total Units: 5,817
(U.S., FY 2012)

Sales Per Unit: $1.41 million (Estimated, FY 2012)

Source: NRN Top 100 report


 

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