Casual-dining chains and independent bar-and-grill concepts are finding that trivia nights are not exactly trivial. They help build regular traffic, which is a boon to sales.
Concept creator Randy Dewitt discusses the brand’s genesis from one of the chain’s restaurants. Also hear from Shannon Glaser, director of franchise development, as she outlines the chain’s growth prospects.
Adolfo Garcia, chef-owner of RioMar, La Boca, a Mano and Gusto in New Orleans, La., discusses the effects of the Gulf oil disaster on his restaurants' operations and attitudes among customers.