Content about Anthropomorphism

March 13, 2012
Chain estimated 3.4% rise in 2Q same-store sales
January 18, 2012
VPs of packaging, field services, brand systems, field marketing named
January 4, 2012
Sonic Corp. on Wednesday reported profit and revenue were down in the third quarter
November 9, 2011
Sonic, Dunkin’ and Red Robin each introduced LTO sandwiches
October 19, 2011
Sonic says they are getting better at driving traffic and promoting new items
October 18, 2011
Sonic Corp. on Tuesday reported fourth-quarter net income of $12.3 million
October 5, 2011
Ace Metrix ranks chains’ most effective TV ads from the third quarter
October 3, 2011
Company says quality improvements have helped
August 29, 2011
Drive-in customers can vote on school projects for the chain to aid
July 6, 2011
Baja is quick-service chain's latest top dog
June 28, 2011
A new Sonic restaurant south of Miami will soon sell beer and wine
March 23, 2011
Chain prepares for stepped-up competition from In-N-Out, Carl’s Jr.
March 22, 2011

Sonic Corp., owner and franchisor of more than 3,500 drive-in restaurants, reported Tuesday a swing to profitability in its second quarter, driven by positive same-store sales and a one-time gain from the early payment of debt.

January 5, 2011
Drive-in chain reports higher profit, improving sales
December 16, 2010

Sonic Corp. said Wednesday it has repurchased $62.5 million of the company’s debt through a privately negotiated deal.

The Oklahoma City, Okla.-based parent company to the 3,500-unit drive-in chain said the purchase, combined with regularly scheduled principal payments, helps to bolster its capital structure and provide added financial flexibility.

Sonic said it expects to see a gain of about $5 million on the extinguishment of the Class A-1 variable funding senior notes.

October 19, 2010
One-time charges, same-store sales decline hurt results
October 18, 2010
Analyst: Trend will benefit 'weaker players' like Sonic, Jack in the Box
September 15, 2010
Drive-in chain says corporate stores starting to improve
June 28, 2010

Sonic introduced a new Footlong Quarter Pound Coney hot dog at the limited-time price of $2.99 at its 3,500 drive-ins. It is another product Sonic is counting on to boost quality perception among consumers, it said.

A Sonic spokeswoman said the special Coney is “aggressively” priced at $2.99 through Aug. 29, and the company will be assessing in July and August whether to keep that price point or modify it come September.

June 22, 2010
Shares in Sonic fell more than 8 percent Tuesday after the company reported a 35-percent dive in third-quarter profit amid slow sales at its 3,500-unit drive-in chain.
June 17, 2010
Unemployment continues to drag on sales at Sonic Corp.'s restaurants, the company said Wednesday, leading it to lower its fiscal 2010 earnings outlook.
May 17, 2010
Sonic Drive-In is launching its reformulated soft-serve ice cream with a buy-one-get-one free shake promotion.
March 9, 2010
NEW YORK As the latest same-store sales reports come in, the effects of the severe...
October 21, 2009
OKLAHOMA CITY On the heels of aggressive refranchising, Sonic Corp. reported this week double-digit decreases...
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