Whataburger is capitalizing on the regional popularity of green chiles with a systemwide Green Chile Double burger limited-time offer through Oct. 3.
Roasted green chiles are popular year-round in the Southwest, particularly in New Mexico, but especially during the fall harvest season.
After what the San Antonio, Texas-based company called an “overwhelmingly positive customer response last year during a regional launch” in Arizona, New Mexico and parts of Texas, Whataburger will introduce the Green Chile Double burger to its entire 700-unit system this year.