Diners at The French Laundry in Yountville, Calif., will be able to catch a free ride to and from dinner in a BMW ActiveHybrid 7 as part of a new partnership between the luxury car maker and chef Thomas Keller.

BMW officials said the partnership was designed to introduce the new high-end vehicle — priced around $107,000 — to guests of The French Laundry, who fit the car maker’s target market.