Content about Baja Fresh

April 6, 2012
Baja Fresh parent names Chuck Rink CEO
CEO David Kim has left the company to pursue other interests
April 6, 2012
Baja Fresh parent names Chuck Rink CEO
CEO David Kim has left the company to pursue other interests
April 15, 2011
Sources: Baja Fresh for sale
Company has no comment, private-equity players say timing may be right
April 15, 2011
Sources: Baja Fresh for sale
Company has no comment, private-equity players say timing may be right
April 11, 2011
Baja Fresh CEO’s big gift after ‘Undercover Boss’
David Kim awards franchise restaurant to general manager
April 7, 2011
Baja Fresh’s David Kim goes public
Latest restaurant CEO on ‘Undercover Boss’ talks TV, ops, people and profits
February 21, 2011
Growth Chains: Cafe Rio Mexican Grill
Real cooking is what separates Cafe Rio Mexican Grill from its competition, according to company officials.
 Limes are squeezed daily at each restaurant in the 39-unit chain. Cheese is grated fresh. Tortillas are made from scratch throughout the day and served hot off the griddle. And salsas, salad dressings and guacamole are all made in-house.

December 31, 2010
10 restaurant execs to watch in 2011
The 10 men and women Nation’s Restaurant News is watching as the year unfolds.
July 28, 2010
Baja Fresh Canyons Burger co-branded unit debuts
Co-branded store looks to tap appeal of better burgers and Mexican food.
May 9, 2010
Rubio's to be sold to Mill Road for $91M
Rubio's Restaurants Inc., the parent company of the 195-unit fast-casual Rubio's Fresh Mexican Grill...
March 7, 2010
Food trucks making inroads
In a city that has embraced the gourmet-food-truck movement like no other, Dennis Rohde is...
January 10, 2010
Growth Chains: Labor of love
When asked why an Irish guy with a name like Kevin McCarney is founder and...
January 10, 2010
Poquito Mas founder brings authentic Mexican flavors stateside
When asked why an Irish guy with a name like Kevin McCarney is founder and...
January 2, 2010
10 restaurant execs to watch in 2010
Many restaurateurs expect the difficulties of 2009 to continue in 2010. The economy isn’t expected...
December 17, 2009
Baja Fresh, Canyons to open co-branded unit
CYPRESS Calif. Franchisees in Montana are planning to open the first co-branded unit of Baja...
December 17, 2009
Baja Fresh, Canyons to open co-branded unit
CYPRESS Calif. Franchisees in Montana are planning to open the first co-branded unit of Baja...
July 16, 2009
Baja Fresh works to end run in with Kogi truck
CYPRESS Calif. Don’t mess with the Kogi truck.That appears to be the message from fans...
July 16, 2009
Baja Fresh works to end run in with Kogi truck
CYPRESS Calif. Don’t mess with the Kogi truck.That appears to be the message from fans...
July 14, 2009
Baja Fresh eyes bigger dinner sales with new prototype
CYPRESS Calif. Baja Fresh Mexican Grill is testing a new prototype in Irvine, Calif., that...
July 14, 2009
Baja Fresh eyes bigger dinner sales with new prototype
CYPRESS Calif. Baja Fresh Mexican Grill is testing a new prototype in Irvine, Calif., that...
March 1, 2009
Having words with Greg Dollarhyde, chief executive, Zoe’s Kitchen
A 37-year veteran of the foodservice industry, Greg Dollarhyde took on the roles of president...
November 18, 2008
Baja Fresh to digitize, archive documents
THOUSAND OAKS Calif. Human resources and financial documents for the 300-plus-unit Baja Fresh Mexican Grill...
October 12, 2008
Baja Fresh adapts Chipotle order style with ‘speedline’ interactive revamping
As Baja Fresh Mexican Grill promotes more lower-price, quick-service-type items to counter the reputation for...
October 12, 2008
Baja Fresh adapts Chipotle order style with ‘speedline’ interactive revamping
As Baja Fresh Mexican Grill promotes more lower-price, quick-service-type items to counter the reputation for...
October 9, 2008
Rumbi Island Grill to expand into Calif.
SANDY Utah Rumbi Island Grill, a 23-unit tropical-theme fast-casual chain based here, has announced plans...
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