Ramon De Leon started with Domino’s Pizza in Chicago in 1986 as a delivery driver, but has since become widely known for his social media prowess.

De Leon is the marketing mind behind a six-unit Domino’s franchise group in Chicago, and he speaks frequently on how businesses can use social media effectively. De Leon, who has more than 11,000 followers on Twitter under the handle @Ramon_DeLeon, was named “Chicago Social Media Person of the Year” in June by the Chicago Social Media Marketing Group.

Cause marketing not only affects a restaurant’s reputation in a positive way, but it also makes strong business sense as a way to focus a brand’s social-media strategy and to engage with staff and customers, according to a webinar promoting Share Our Strength’s Great American Dine Out.


Seven or eight years ago, even the restaurant industry’s most prescient thinkers and executives couldn’t have envisioned one of McDonald’s latest personnel moves — the hiring in mid-April of Rick Wion as director of social media. 


But then, seven or eight years ago, there was no Facebook or YouTube either.