Content about Brad Haley

June 8, 2011
CKE names Haley chief marketing officer
Brad Haley has been promoted to chief marketing officer of CKE Restaurants
May 16, 2011
Operators wake up to breakfast sales potential

Restaurant operators are expanding breakfast options to tap into the growing daypart
December 6, 2010
Cashing the check-in
New location-based programs offer customers tangible rewards
November 18, 2010
Q&A: CKE on app development
EVP Brad Haley dishes on mobile app for customer rewards program
September 19, 2010
High-calorie menu items pump up sales, buzz for chains
Such items are popular, according to chain officials. Consumers not only indulge in them, but they come back for more.

August 16, 2010
Carl's Jr. debuts Philly Cheesesteak Burger
Parent company CKE also adds three board members
July 26, 2010
Carl's Jr., Hardee's plan 'Green Hornet' promos
The chains are planning a multifaceted promotion in mid-November tied to the film's release.
June 9, 2010
Hardee's rolls out chicken tenders
Taking a tip from one of its largest franchisees, Hardee’s parent CKE Restaurants Inc. said it was adding chicken tenders to the chain's menu.
February 21, 2010
CKE builds campaign around new burgers
CARPINTERIA Calif. In a case of tasty unintended consequences, CKE Restaurants Inc. said it would...
January 26, 2010
Carl's Jr. rolls out Grilled Cheese Bacon Burger
CARPINTERIA Calif. Carl's Jr. is the latest restaurant chain to tap into consumers' love of...
January 25, 2010
Hardee’s debuts double sausage breakfast sandwich
CARPINTERIA Calif. Hardee’s has added another meaty item to its menu with the debut...
December 13, 2009
Quick-service operators count on couponing
After years of using six direct-mail coupon drops per year to drive customers in when...
October 4, 2009
Not so fast
During the height of the recession, consumers flocked to fast food as a less-expensive dining-out...
August 23, 2009
Hardee's adds Fried Bologna Biscuit
CARPINTERIA Calif. Tapping into Southern traditions, Hardee’s restaurants on Monday introduced a Fried Bologna Biscuit...
June 28, 2009
‘Six’ sells for CKE, even as burger nears namesake price
At a time when the intangible message of value is paramount in the quick-service world,...
April 5, 2009
NPD: Local marketing can pay off in beleaguered trade areas
The country is facing a national economic crisis, but the way it’s affecting different geographic...
February 17, 2009
Carl's Jr. debuts Crispy Burritos
CARPINTERIA Calif. Calling it the “cure for the common crabs,” or crabbiness, Carl’s Jr. on...
January 25, 2009
Bulk up sales with ‘barbell’ pricing
McDonald’s credits its Dollar Menu with helping the chain produce a string of same-store sales...
December 2, 2008
Carl's Jr. serves up steak sandwich
CARPINTERIA Calif. Continuing its emphasis on premium menu items, the Carl’s Jr. chain on Wednesday...
August 24, 2008
NPD: Young adult restaurant visits decline across segments
If restaurant operators were to sing about their troubles, perhaps they might start with a...
July 22, 2008
Carl’s Jr. stresses size in new breakfast push
CARPINTERIA Calif. In the struggle to distinguish one quick-service breakfast menu from another, Carl’s Jr....
June 29, 2008
Sandwich leaders face off with affordable luxuries
The industry’s leading sandwich chains may also lead the most recession-resistant restaurant segment during economic...
May 15, 2008
Hardee's proclaims chicken biscuit's superiority
CARPINTERIA Calif. Countering McDonald’s offer of free chicken biscuit sandwiches this week, Hardee’s restaurants are...
May 13, 2008
Hardee’s goes for premium-priced heft with new burger
ST. LOUIS Hardee's is growing its premium hamburger line with the addition of the $4.49,...
March 23, 2008
Opposition grows amid spread of menu labeling
Legal challenges were expected to delay the March 31 implementation of New York City’s landmark...
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