Content about Brand

May 3, 2012
Targeting your demographic
NRN offers a roadmap to understanding what motivates consumers by demographics.
April 2, 2012
Pinning down Pinterest
Industry users share tips on using the site to build engagement
April 2, 2012
Special Report: Creative communication
Chains tap traditional and modern marketing tactics to reach customers.
March 8, 2012
Boston Market names chief brand officer
Boston Market has named Sara Rosenberg Bittorf its new chief brand officer
November 7, 2011
Marketing exec sees social media as game changer
Famous Dave's marketing VP says social media can shake up guest engagement
October 30, 2011
Restaurant Social Media Index: 3Q results
Quality, not just the quantity, of fans and followers matters the most
October 28, 2011
Meet the Restaurant Social Media Index
NRN, DigitalCoCo present 3Q results
September 25, 2011
MUFSO kicks off with focus on the consumer
Whether the right food and value, or an immeasurable brand feeling, top restaurant executives look to deliver today's consumers' needs
September 20, 2011
Burger King's new ad a hit with consumers
BrandIndex survey shows increased perception of BK following California Whopper commercial
September 1, 2011
Consumer Picks: How does your brand stack up?
NRN presents a comprehensive study of customer attitudes towards 139 restaurant brands.
September 1, 2011
Consumer Picks: Report shows what guests really think

Consumer Picks is a guest-preference survey providing insight into how customers rate 139 restaurant chains on nine major attributes.

The survey is intended to help point brands in the right direction when it comes to satisfying guests.

To our knowledge, this is the only study of its type that is provided at no charge to the industry.

August 22, 2011
Seeking value in volatility
NRN executive editor Robin Lee Allen on the Aug. 22, 2011, issue of NRN
August 19, 2011
NRN debuts Restaurant Social Media Index
With founding sponsor DigitalCoCo, industry now has state-of-the-art social media data
August 8, 2011
Enhanced social-media coupons allow for controlled distribution
Growing Mediterranean brand uses secure Facebook coupon to up its social-media profile.
August 8, 2011
NRN-MillerPulse surveys show traffic gains, low guest confidence
NRN partners with RBC Capital Markets analyst Larry Miller to poll operators on the state of the industry and consumers on confidence and spending expectations.
July 11, 2011
Paul Mangiamele
Paul M. Mangiamele, who recently took over as president and chief executive of Dallas-based Bennigan’s Franchising Co., is working to re-engineer the legacy casual-dining chain.
April 20, 2011
1Q preview: Trends positive for restaurants
Reports from such heavy hitters to flood market, with early signs positive for most brands
April 5, 2011
Focus Brands grows tri-branded locations
Tri-branded units deliver cost and real estate efficiencies while encouraging traffic
March 25, 2011
10 marketing tips for restaurants
Advice on how to boost sales and stand out from the crowd
March 4, 2011
10 tips for building a digital strategy

EDITOR’S NOTE: The following is an excerpt of a recent blog written by Paul Barron, the founder of Fastcasual.com and DigitalCoCo, a branding and social analytic firm. For the full blog, visit his website http://www.socialcoco.com.

February 25, 2011
Quick-service brands get high marks for ease
McDonald’s, Subway among top brands on ‘simplicity index’
February 21, 2011
Having Words with Hamish Dodds
Dodds talks about the state of and future for Hard Rock International.

December 20, 2010
Restaurant brands reach fast-forwarding viewers with savvy placement
Marketing experts say extreme tie-ins — in which restaurants go beyond mere product placement to serve as the crucial setting for a scene or to drive the plot — engage viewers more effectively at a time when they can fast-forward past commercials with digital video recorders.

November 8, 2010
Balance between frequency and devotion drives traffic

Limited-service restaurant managers often see the same customers several times a week and might be surprised to learn that their operation isn’t the favorite lunch spot of those regulars. 


Likewise, a few of their more infrequent guests may consider the restaurant their No. 1 place to eat, even though they often opt for another, more convenient location.


October 4, 2010
Are you ready to license your brand for retail sales?
Extending a restaurant brand can provide the owner with significant incremental revenue to the bottom line.
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